Seasons
How to plan Ramadan ads for your online store
A practical plan for Ramadan 2027 ads: when to start, which pack for each phase, sizes for Snapchat and Instagram, and what to say and avoid.
By the CamelShot teamPublished 6 min read
The short answer
Plan Ramadan ads weeks before the month starts. Ramadan 1448 is expected to begin around 8 February 2027 on the Umm al-Qura calendar, confirmed by the moon sighting, so prepare products, prices and designs in January. Use a launch or benefits pack in the build-up, an offer pack only with real prices during the month, and Eid designs before the last ten nights. Choose 9:16 for stories and 1:1 or 3:4 for feed posts.
Key takeaways
- Ramadan moves about 11 days earlier each Gregorian year; in 2027 it is expected to start around 8 February.
- Saudi Founding Day on 22 February falls inside Ramadan 2027, so plan both together.
- Snap says 69% of Snapchatters start shopping for Ramadan early, based on research it commissioned.
- Design in the format you will post: 9:16 for Snapchat and Instagram Stories.
- Budget credits ahead: each pack is 4 credits, and each refinement or extra format is 1 credit.
When does Ramadan 2027 start, and why timing matters
Ramadan 1448 AH is expected to begin around 8 February 2027 on the Umm al-Qura calendar, with the actual start announced after the moon sighting, so it can shift by a day. Because the Hijri year is about 11 days shorter than the Gregorian year, Ramadan arrives earlier every year, so do not copy last year's plan dates.
In 2027, Saudi Founding Day (22 February) falls inside the month, and Eid al-Fitr arrives in early March. Snapchat's Ramadan guidance advises starting early, staying active throughout the season and keeping momentum beyond Eid, and says 69% of Snapchatters start shopping early, based on a survey it commissioned.
A timeline for preparing Ramadan ads
| When | What to do |
|---|---|
| 6 weeks before | Pick the products that suit the season and check stock, prices and product pages |
| 4 weeks before | Design launch or benefits packs for the build-up, and review them |
| 2 weeks before | Prepare 9:16 story versions and feed posts, and write the captions |
| First week of Ramadan | Run ads for iftar, suhoor and gifting, and watch the orders |
| Mid-month | Design offer packs with your actual prices, and Eid packs |
| Last ten nights | Run Eid ads with delivery dates you can keep |
| After Eid | Keep an always-on ad for your best-selling products |
Which pack for each phase of the season?
- Before Ramadan: product launch. Introduce the product that suits the month, such as date boxes, coffee or serving sets, with a short headline that ties it to the occasion.
- First two weeks: product benefits. Explain one real advantage your description states: a family size, the material, or how it is served.
- Mid-month onwards: product offer. A direct invitation to buy at your listed price. If you have a real discount, update the price on the product page first and then design, because the pack shows the price as it is and never adds a discount.
- Last ten nights: Eid. Design a pack for gifts, clothing and perfume, and put delivery dates in the caption rather than inside the image.
Use the design note to describe the mood you want, such as "a calm family iftar", while the product stays exactly as in its photo.
What to say in Ramadan ads, and what to avoid
People shop in Ramadan for family, hosting, gifts and Eid, so keep the message practical: who the product is for, when it is used, and why it suits the month.
What works:
- Calm, respectful language without exaggeration.
- Linking the product to a real use: the iftar table, hosting guests, an Eid gift.
- The price exactly as in your store, if you show it.
What to avoid:
- Fake discounts or "was" prices; Meta prohibits deceptive pricing.
- Delivery-before-Eid promises your courier cannot guarantee.
- Careless use of religious symbols, or urgency that is not true.
Sizes for Ramadan placements: Snapchat and Instagram
The season is crowded on vertical screens, so make the 9:16 version your priority:
| Placement | Size | Note |
|---|---|---|
| Snapchat single image ad | 9:16 at 1080x1920 | Minimum 720x1280, up to 5 MB, shown for 5 seconds |
| Instagram Stories | 9:16 at 1080x1920 | Meta's recommended resolution |
| Instagram Feed ad | 1:1 | Meta's recommendation for single-image ads |
| Regular feed post | 3:4 | Up to 1080x1440 |
On Snapchat, the brand name (up to 32 characters) and headline (up to 34 characters) are separate fields. In every placement, keep text and prices away from the top and bottom edges.
Prepare Eid designs before the last ten nights
Demand for gifts and clothing rises close to Eid, and shipping can slow in the final days. Design your Eid ads before the last ten nights, review them, then schedule them in your ads tool.
- Update product photos and prices in your store before designing.
- Choose a photo that shows the real packaging if the product is sold as a gift.
- Put the last order date that guarantees delivery before Eid in the caption.
- Pause or edit ads when a product sells out.
Budget the credits you need for the season
Each image ad costs 1 credit, and a pack of four designs costs 4. An example for one product:
| What you design | Credits |
|---|---|
| A launch pack for the build-up | 4 |
| An offer pack for mid-month | 4 |
| An Eid pack | 4 |
| 4 refinements or extra formats | 4 |
| Total | 16 |
Multiply by the number of products you plan for, and leave room for refinements. Earlier versions stay saved, and if an image fails to generate, its credit is returned.
Frequently asked questions
- When should I start preparing Ramadan ads?
- Four to six weeks before the month. For 2027 that means preparing products and designs in late December and January.
- Should I use the offer pack all through Ramadan?
- There is no need. Start with launch or benefits to introduce the product, and use offer when the price is part of your message.
- Will the design add Ramadan decorations around my product?
- Describe the mood you want in the design note and the scene is built around your product. The product itself stays as in its photo, with no added gifts or extras.
- Which size should I pick for Snapchat?
- 9:16 at 1080x1920. Choose story 9:16 in CamelShot, and the same design also works for Instagram Stories.
- Should I put the delivery date inside the image?
- Better to put it in the caption or campaign settings, because it changes close to Eid and is hard to edit inside an image.
Sources
- Snapchat for Business: Snapchat Ads for Ramadan(opens in a new tab)
- Snapchat Business Help Center: Single Image or Video Specifications(opens in a new tab)
- Meta Business Help Center: Design requirements for Instagram Stories ads(opens in a new tab)
- Meta Business Help Center: Best practices for aspect ratios across placements(opens in a new tab)
- Meta Transparency Centre: Prohibited commercial practices(opens in a new tab)
Editorial note
Written and checked by the CamelShot team. Platform specs and figures come from the official help centres listed in the sources and were checked on the date this guide was last updated; facts about CamelShot describe how the product works today. Platforms change their specs from time to time, so check the source before a large campaign. About CamelShot
