1:1 format
Square 1:1: the safe size that works almost everywhere
Updated
The short answer
The square format in CamelShot is 1:1 at 1080x1080 pixels. Most feed and carousel placements on Instagram and Facebook accept it without cropping, which makes it the safe choice when you are not sure where the ad will appear. It takes less room than 3:4 as people scroll. Each ad is designed in this format directly, at one credit per image, and a pack is four designs.
Key takeaways
- Dimensions: 1080x1080 pixels, ratio 1:1.
- The least likely to be cropped in feed and carousel placements.
- Less room than 3:4, so short copy and a large product matter more.
- Useful when one design has to work in several placements.
Where to use the square format
A square is a flexible size that many placements accept:
- Instagram and Facebook feed posts and feed ads.
- Carousel ads, where cards are usually square.
- Smaller placements such as side columns and search results on some platforms.
- Sharing the ad in chats and groups, where you cannot predict how it will be shown.
In stories and full-screen ads a square appears small with empty space around it, so story 9:16 fits better there. Check each platform's current specs before uploading.
The three formats compared
| Format | Ratio | Pixels | Space while scrolling | Cropping risk |
|---|---|---|---|---|
| Square | 1:1 | 1080x1080 | Medium | Low in the feed |
| Portrait | 3:4 | 1080x1440 | Larger | May be trimmed slightly in some placements |
| Story | 9:16 | 1080x1920 | Full screen | Top and bottom covered by app controls |
If you are posting in one placement only, pick its format. If you are unsure, the square is a safe start.
How to make the most of a square
A square has less room than a portrait, so:
- Choose the "Less text" refinement if a design feels crowded.
- Choose "Make the product stand out" if the product looks small in the frame.
- Carousel ads show each card smaller than a normal post, so make sure the headline is readable at that size.
Each refinement creates a new version for one credit, and earlier versions stay saved so you can compare them.
What to check in a 1:1 design
- The product is complete and not cut off.
- The headline is readable when the image is shown small, as in a carousel.
- The name, price and currency are correct.
- The product matches the original photo: colour, label and number of pieces.
- Text stands out clearly from the background on a phone screen.
Frequently asked questions
- What size is the square format in CamelShot?
- 1080x1080 pixels, at a 1:1 ratio.
- Which is better, 1:1 or 3:4?
- 3:4 takes more room in the feed, while 1:1 is less likely to be cropped and works in more placements. Testing tells you which works best for your campaign.
- Does the square work for carousel ads?
- Yes, carousel cards are usually square. Check the platform's current specs before uploading.
- Do I get all three formats from one pack?
- A pack is designed in the format you choose. For any design you can request a version in another format for one credit.
