For Founding Day
Founding Day ads with a sense of heritage
Updated
The short answer
Saudi Founding Day is on 22 February every year and marks the founding of the first Saudi state in 1727. CamelShot has no special pack for it: you choose your product and one of the three packs, then describe a heritage mood in the creative note, such as earthy colours, Sadu patterns and mud-brick architecture. You get four designs at 3:4, 1:1 or 9:16, and each image costs one credit.
Key takeaways
- The date is fixed on 22 February and is different from National Day on 23 September.
- The mood is heritage: earthy colours, Najdi architecture and traditional patterns.
- The mood comes from the creative note, not a seasonal pack.
- Do not use the official Founding Day identity unless its guidelines allow it.
How Founding Day differs from National Day
| Occasion | Date | What it marks | Common visual mood |
|---|---|---|---|
| Founding Day | 22 February | The founding of the first Saudi state in 1727 by Imam Muhammad bin Saud | Heritage: earthy colours, mud-brick architecture, traditional patterns |
| National Day | 23 September | The unification of the Kingdom and the adoption of its name in 1932 | Festive: green and white |
Mixing the two in one ad looks rushed, so give each occasion its own mood.
How to give a design a Founding Day feel
Write a visual description in the optional creative note, such as: "warm earthy colours, Sadu patterns in the background, a mud-brick wall in sunset light". The note steers the look only and never adds facts or offers.
Many products fit the occasion naturally: coffee, dates, incense, oriental perfume, abayas and accessories. If you add an AI persona, it keeps the outfit from its approved portrait, so choose the persona that suits the mood.
What to avoid
- The official identity: the official Founding Day logo has usage guidelines, so only use it in your ad if they allow it.
- The flag and the national emblem: keep them out of commercial ads, as their commercial use is restricted.
- Untrue heritage claims: do not describe a product as handmade, traditionally made or from a particular region unless that is true and stated in its description.
Check the Ministry of Commerce's current guidance before your campaign.
When to prepare, and what to check
22 February is fixed every year, but in some years it falls close to or during Ramadan, which moves about 11 days earlier each year. When the two are close, prepare Founding Day and Ramadan designs together and keep their moods in separate designs. If Founding Day falls during Ramadan, avoid daytime eating and drinking scenes.
Before posting:
- Compare the product in each design with the original photo.
- Read every word inside the image and confirm the name and price.
- Put any real offer and its terms in the ad text; the design never adds discounts or countdowns.
Frequently asked questions
- Is Founding Day the same as National Day?
- No. Founding Day is on 22 February and marks the founding of the first Saudi state; National Day is on 23 September and marks the unification of the Kingdom.
- Is there a special Founding Day pack?
- No. You choose one of the three packs and describe the heritage mood in the optional creative note.
- Can I put the Founding Day logo in my ad?
- Only if the official identity guidelines allow it. The safer choice is to rely on heritage colours and patterns.
- How much do the designs cost?
- Each image costs one credit, so a pack of four designs costs four credits. Every refinement or new format is one more credit.
