3:4 format
Portrait 3:4: more room for your product in the feed
Updated
The short answer
The portrait format in CamelShot is 3:4 at 1080x1440 pixels. It is taller than a square, so it fills more of the screen as people scroll, and it suits feed posts and feed ads on Instagram and Facebook. Each ad is designed in this format directly instead of being cropped, for one credit per image. Some ad placements crop images taller than 4:5, so keep key text away from the top and bottom edges.
Key takeaways
- Dimensions: 1080x1440 pixels, ratio 3:4.
- Taller than 1:1, so the product appears larger in the feed.
- 3:4 is slightly taller than 4:5 (1080x1350), so check the preview in your ad tool.
- Need the same design in another shape? Request a new version for one credit instead of cropping.
Where to use the 3:4 portrait format
A vertical post suits feed placements, where people scroll from post to post:
- Regular Instagram and Facebook posts.
- Instagram and Facebook feed ads.
- Posts you want to look consistent in your profile grid.
For stories and full-screen ads on Snapchat and TikTok, story 9:16 is the better fit. Platform specs change, so check each platform's current specs before uploading.
The three formats compared
| Format | Ratio | Pixels | Best for |
|---|---|---|---|
| Portrait | 3:4 | 1080x1440 | Feed posts and feed ads |
| Square | 1:1 | 1080x1080 | Feed and carousel ads |
| Story | 9:16 | 1080x1920 | Stories and full-screen vertical placements |
3:4 is the middle ground: taller than a square, so it catches more attention, and shorter than a story, so it does not need the whole screen.
How 3:4 differs from 4:5
4:5 at 1080x1350 is the tallest ratio many feed ad placements recommend, and 3:4 is about 90 pixels taller. That means some placements may show the image with a little trimmed from the top and bottom.
How to handle it:
- Our designs are built with safe margins around the product and copy, but always check them.
- Open the ad preview in your ad tool before publishing.
- If the preview cuts off something important, use a square 1:1 version of the same design.
What to check in a 3:4 design
- The product is complete and not cut off on any side.
- The headline and call to action are readable on a phone without zooming.
- No important text sits right against the top or bottom edge.
- The name, price and currency are correct.
- The product matches the original photo.
If you need the same design in another format, request a new version in that format. It costs one credit and the original stays saved.
Frequently asked questions
- What size is the portrait format in CamelShot?
- 1080x1440 pixels, at a 3:4 ratio.
- Can I get a 4:5 size?
- The available formats are 3:4, 1:1 and 9:16. If your ad tool crops a 3:4 design, use a 1:1 version of the same design.
- Does 3:4 work for Snapchat and TikTok?
- Their full-screen placements are vertical, so story 9:16 fits them better. Check each platform's current specs.
- How do I turn a 3:4 design into a story?
- Request a 9:16 version of the same design. It is created as a new image for one credit, and the original stays saved.
